SEO - Which Keywords to Choose

As mentioned in my previous post analyze for good keywords you should not choose keywords that first pop up in your mind but to make some investigation. In this good keywords tool can help you.

So you have found number of keywords. Some are used very often some are used not so often.

The rule is that you should not used keywords that are used very often and that are very generic. The reason is that number of sites are competing for those keywords.

If we take spend day with kids site as an example, the keyword kids is not good keyword to optimize the site. It has number of search results and is simply too generic for the site. Similar case is also with keywords like things to do or places to go. Actually good term to optimize for is things to do with kids or even more specific one fun things to do with kids. Those keywords has big enough number of searches, are specific for the site so it is easier to optimize for them.

So more or less now should be clear how to choose which keywords to use for site optimization.

SEO | Analyze for Good Keywords | Tool

As mentioned in my previous post analyze for good keywords you should not choose keywords don't first pop up in your mind but to make some investigation. You can do this using google keyword tool.

The main problem with the google keyword tool is that there is no option to order nor the user interface is easy to use. One good tool that can work with data exported from google keywords tool is good keywords application.

This application is able to import data exported from google keywords tool and then sort them by usage. You can easily search, order and use some different queries. This is excellent tool that will help you to decide which keywords to choose.

SEO - Analyze for Good Keywords

After you have decided about content and navigation on your site you need to choose good keywords. Keywords are actually search terms people are using when searching on Internet. Don't use keywords you consider are good but make some investigation to find out what keywords are really people using when searching.

For keywords investigation you can use google keyword tool. This tool can tell you number of users that searched for given keyword in the previous month and number of people that used given keyword globally.

So let's take for example my site spend day with kids. At the first moment I believed that spend day with kids is good combination. But after some investigation I have found out that good keywords for USA are: things to do with kids and places to go with kids while good combination for UK is family days out.

So as you can my first idea about keywords turned out to be wrong and I have finished with optimizing my web site for completely different keywords.

SEO - Web Sites are for People

One of the most important things about SEO that is very often underestimated is that web sites should be created for people.

What actually this mean?

When creating pages, navigation and content for your web site take the most care to provide unique content and easy navigation for your visitors. Because what ever good SEO you have, if it is hard to navigate your site or if you write strange sentences just to mention your keywords you will have no visitors. They will not want to read content on your site.

So when starting for web site just plan how to organize content and how to provide navigation through out your web site. When you have those things you can move to SEO optimization.